About Us

We built Shred around a problem we had in our own lives: getting enough protein was always easier in theory than in practice. Between work, workouts, errands, and everything in between, we wanted something we could actually keep with us and reach for throughout the day.

So we made it ourselves—protein gummies with 17g of protein in an easy, grab-and-go pouch.

Shred is our take on making protein a little less complicated and a lot easier to fit into real life.

Austin Barton - CEO/FOUNDER

With more than a decade of experience in the weight loss industry and a background as a personal trainer, health and fitness have always been a big part of Austin’s life. His years spent working closely with people on their goals gave him a firsthand understanding of how challenging consistency can be—and how much simpler healthy habits become when they’re built to fit into everyday life.

Stella Barton - Co-Founder & Chief Brand Officer

For Stella, wellness has always been about the bigger picture. She prioritizes a healthy, balanced lifestyle through movement, yoga, meditation, nutrition, self-care, and a low-tox approach to everyday living. She brings that perspective to Shred with the belief that taking care of yourself doesn’t need to be all-or-nothing—it’s the small things you do consistently that make the biggest difference.

Austin Barton - CEO/FOUNDER

With more than a decade of experience in the weight loss industry and a background as a personal trainer, health and fitness have always been a big part of Austin’s life. His years spent working closely with people on their goals gave him a firsthand understanding of how challenging consistency can be—and how much simpler healthy habits become when they’re built to fit into everyday life.

Stella Barton - Co-Founder & Chief Brand Officer

For Stella, wellness has always been about the bigger picture. She prioritizes a healthy, balanced lifestyle through movement, yoga, meditation, nutrition, self-care, and a low-tox approach to everyday living. She brings that perspective to Shred with the belief that taking care of yourself doesn’t need to be all-or-nothing—it’s the small things you do consistently that make the biggest difference.